Social Media Posts About Cancer: Five Timepoints

Part of paid clinical trials in Chapel Hill, North Carolina.

Sponsor
UNC Lineberger Comprehensive Cancer Center
Study ID
NCT07588607
Status
Completed

Conditions

  • Cancer

Eligibility Criteria

Sex
ALL
Age
18 Years - 65 Years
Healthy Volunteers
Accepted

Interventions

  • Social cue prompt and policy — BEHAVIORAL
    Cancer misinformation posts are shown with a prompt above the post caption that read, "This post has been flagged as false and potentially harmful by \[47 or 48\] people on Invibe. If you want to report, click the flag below." The social media launch screen had an overlaid policy for removing flagged posts: "We are committed to working with you and others on Invibe to reduce false and potentially harmful information. When a post is flagged by 50 people, we remove it until we verify the information. Please help us make the Invibe experience a good one for all."
  • Standard prompts — BEHAVIORAL
    Cancer misinformation posts are shown with a prompt above the post caption that read, "This post has been flagged as false and potentially harmful. If you want to report, click the flag below."

Study Details

The main purpose of this trial was to evaluate the impact of user interface designs on intervening with cancer misinformation on social media. The investigators conducted a randomized clinical trial with a sample of 294 US adults (ages 18-65) who previously had a cancer diagnosis or were a cancer caregiver. This registration record only covers the 5 timepoint trial under the same IRB number.

Key Dates

Start date
Mar 31, 2025
Status verified
May 2026
Primary completion
May 12, 2025
Completion
May 12, 2025

Study Design

Enrollment
294 participants (actual)
Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
OTHER

Arms

  • Experimental: Social cue prompts and policy
    Participants are exposed to the social cue prompts and policy intervention with cancer misinformation posts.
  • Experimental: Standard prompts
    Participants are exposed to the standard prompts intervention with cancer misinformation posts.
  • No Intervention: Control
    Participants do not see prompts on cancer misinformation posts.

Primary Outcome Measure

Flagging [ Time Frame: Up to 2 weeks ]

Locations (1)

FacilityCityStateZIPSite coordinators
University of North Carolina at Chapel HillChapel HillNorth Carolina27599-

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University of North Carolina at Chapel Hill· Chapel Hill, NC

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