Effects of Cannabis Species Labeling and Marketing on Perceptual, Subjective and Objective Use Outcomes (Aim 2 Study)

Part of paid clinical trials in Baltimore, Maryland.

Sponsor
Johns Hopkins Bloomberg School of Public Health
Study ID
NCT07513337
Status
Enrolling By Invitation

Conditions

  • Cannabis Use

Eligibility Criteria

Sex
ALL
Age
21 Years - N/A
Healthy Volunteers
Accepted

Interventions

  • Strain label — OTHER
    Presentation of strain label on cannabis advertising material
  • Claim — OTHER
    Presentation of claim on cannabis advertising material

Study Details

This study looks at how cannabis product label and marketing claims affect product perceptions, use expectancies, and use intentions among inexperienced and experienced cannabis users. Participants will answer online survey questions on their perceptions of a cannabis product advertisement.

Key Dates

Start date
Apr 15, 2026
Status verified
May 2026
Primary completion
Jul 31, 2026
Completion
Jul 31, 2026

Study Design

Enrollment
2,000 participants (estimated)
Allocation
RANDOMIZED
Intervention model
FACTORIAL
Primary purpose
OTHER

Arms

  • Experimental: Indica/Energizing
    Ad features Indica label + energizing claim
  • Experimental: Indica/Sedating
    Ad features Indica label + sedating claim
  • Experimental: Indica/No claim
    Ad features Indica label + no claim
  • Experimental: Sativa/Energizing
    Ad features Sativa label + energizing claim
  • Experimental: Sativa/Sedating
    Ad features Sativa label + sedating claim
  • Experimental: Sativa/No claim
    Ad features Sativa label + no claim
  • Experimental: Hybrid/Energizing
    Ad features Hybrid label + energizing claim
  • Experimental: Hybrid/Sedating
    Ad features Hybrid label + sedating claim
  • Experimental: Hybrid/No claim
    Ad features Hybrid label + no claim
  • Experimental: No strain/Energizing
    Ad features no strain label + energizing claim
  • Experimental: No strain/Sedating
    Ad features no strain label + sedating claim
  • No Intervention: No strain/No claim
    Ad features no strain label + no claim

Primary Outcome Measure

Harm perception - One time use [ Time Frame: Immediately after viewing ad ]

Locations (1)

FacilityCityStateZIPSite coordinators
2213 McElderry St.BaltimoreMaryland21205-

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2213 McElderry St.· Baltimore, MD

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