Studying the Health Perceptions and Social Behaviors of Graduate Students at the Ohio State University for the Development of Effective Oral Nicotine Pouch Addictive Risk Communication

Conditions

• Tobacco-Related Carcinoma

Eligibility Criteria

Sex

ALL

Age

21 Years - N/A

Healthy Volunteers

Accepted

Interventions

• Preventive Intervention — OTHER
  View social norm-based ONP messages
• Preventive Intervention — OTHER
  View static visual ONP risk messages
• Preventive Intervention — OTHER
  View dynamic visual ONP risk messages
• Survey Administration — OTHER
  Ancillary studies

Study Details

This clinical trial studies the health perceptions and social behaviors of Ohio State University (OSU) graduate students to develop an interactive, social norms-based approach that is effective in communicating the addictive risks of oral nicotine pouches (ONPs). The use of ONPs is rising rapidly among young adults (YA). Various factors contribute to the growing popularity of ONPs, including their affordability, accessibility both online and in physical stores, discreet use, and heavy internet advertising. However, for those who are experimenting, have tried ONPs in the past, or have never used them but are surrounded by others who do, factors like affordability and availability may not be the only reasons for initiating or continuing use. Social norms are also a significant factor influencing YA tobacco use. Peer influence on college campuses and in other social environments may encourage YA to conform to behaviors they perceive as popular or acceptable. Being surrounded by peers who use ONPs may create pressure to try them, especially as YA seek to fit in within their social circles. Studying the health perceptions and social behaviors of OSU graduate students may help researchers develop an interactive, social norms-based approach that is effective in communicating the addictive risks of ONPs.

Key Dates

Start date

Mar 20, 2025

Status verified

Mar 2026

Primary completion

Mar 20, 2027

Completion

Mar 20, 2027

Study Design

Enrollment

2,000 participants (estimated)

Allocation

RANDOMIZED

Intervention model

PARALLEL

Primary purpose

PREVENTION

Arms

• No Intervention: Aim 1 (online survey)
  Participants complete an online survey assessing ONP use patterns, perceptions of ONP-related norms, and interactions with ONP content on social media over 5-10 minutes on study.
• Experimental: Aim 2
  Participants view four intervention messages shown in a randomized order. These messages are randomly selected from five message blocks, which are part of a total pool of 33 messages.
• Active Comparator: Aim 3 condition I (static visual ONP risk messages)
  Participants view static visual ONP risk messages on study.
• Experimental: Aim 3 condition II (dynamic visual ONP risk messages)
  Participants view dynamic visual ONP risk messages on study.

Primary Outcome Measure

Susceptibility to Oral Nicotine Pouch Use (Three Item Susceptibility Scale) (Aim 1) [ Time Frame: Up to 2 years ]

Central Contacts

• The Ohio State University Comprehensive Cancer Center
  1-800-293-5066
  [email protected]

Locations (1)

Find similar trials in Columbus, OH

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