Influence of Social Media Ads on Food Choice - Master Protocol

Part of paid clinical trials in New York, New York.

Sponsor
NYU Langone Health
Study ID
NCT07249398
Status
Recruiting
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Conditions

  • Calorie Consumption
  • Food Choices
  • Food Selection

Eligibility Criteria

Sex
ALL
Age
13 Years - 17 Years
Healthy Volunteers
Accepted

Interventions

  • Racially Congruent Ads — BEHAVIORAL
    (Aim 1) Facebook food ads that are racially congruent.
  • Racially Incongruent Ads — BEHAVIORAL
    (Aim 1) Facebook food ads that are racially incongruent.
  • Black Ads — BEHAVIORAL
    (Aim 2 and 3) Food ads that feature Black individuals.
  • White Ads — BEHAVIORAL
    (Aim 2 and 3) Food ads that feature White individuals.
  • Many Likes — BEHAVIORAL
    (Aim 2 and 3) Food ads that have many "likes"
  • Few Likes — BEHAVIORAL
    (Aim 2 and 3) Food ads that have few "likes"
  • Black-Non Food — BEHAVIORAL
    (Aim 3) Ads featuring a Black person with a non-food product
  • White-Non Food — BEHAVIORAL
    (Aim 3) Ads featuring a White person with a non-food product
  • Non Food-Many Likes — BEHAVIORAL
    (Aim 3) Ads with Many "likes" featuring a non-food product
  • Non Food-Few Likes — BEHAVIORAL
    (Aim 3) Ads with Few "likes" featuring a non-food product

Study Details

This is a Master ClinicalTrials.gov Protocol for study 20-01796: Aim 1: Examining Influence of Social Media Ads on Black and White Adolescents' Food Choices - Study 1 (NCT05380505) Aim 2: A Randomized Trial to Examine the Influence of "Likes" in Social Media Food Ads on Black and White Adolescents' Food Purchases - Study 2 (NCT06969638) Aim 3: Comparing the Effects of Racial Congruence, "Likes," and Food Images in Social Media Ads on Adolescents' Caloric Intake - Study 3 (NCT06969651)

Key Dates

Start date
Mar 16, 2022
Status verified
Nov 2025
Primary completion
Jun 30, 2026
Completion
Jun 30, 2026

Study Design

Enrollment
3,650 participants (estimated)
Allocation
RANDOMIZED
Intervention model
FACTORIAL
Primary purpose
PREVENTION

Arms

  • Experimental: (Aim 1) Condition 1: Race Congruent Ads
    Participants will complete a 15-minute survey in which they will be randomized to view and rate Facebook food ads associated with their condition. Then they will complete a food purchasing task in which they will shop in an online store that will display six food items and six beverages. Finally, they will answer demographic questions (e.g., self-reported height and weight) and view a debriefing summary that describes the full purpose of the study.
  • Experimental: (Aim 1) Condition 2: Race Incongruent Ads
    Participants will complete a 15-minute survey in which they will be randomized to view and rate Facebook food ads associated with their condition. Then they will complete a food purchasing task in which they will shop in an online store that will display six food items and six beverages. Finally, they will answer demographic questions (e.g., self-reported height and weight) and view a debriefing summary that describes the full purpose of the study.
  • Experimental: (Aim 2) Black Many Likes
    Food ads with many "likes" and featuring Black individuals
  • Experimental: (Aim 2) Black Few Likes
    Food ads with few "likes" and featuring Black individuals
  • Experimental: (Aim 2) White Many Likes
    Food ads with many "likes" and featuring White individuals
  • Experimental: (Aim 2) White Few Likes
    Food ads with few "likes" and featuring White individuals
  • Experimental: (Aim 3) Block 1: Black-Food
    Exposure to ads with a Black person featuring a food product
  • Experimental: (Aim 3) Block 2: White-Food
    Exposure to ads with a White person featuring a food product
  • Experimental: (Aim 3) Block 3: Black-Non Food
    Exposure to ads with a Black person featuring a non-food product
  • Experimental: (Aim 3) Block 4: White-Non Food
    Exposure to ads with a White person featuring a non-food product
  • Experimental: (Aim 3) Block 5: Food-Many Likes
    Exposure to ads with many "likes" featuring a food product
  • Experimental: (Aim 3) Block 6: Non Food-Many Likes
    Exposure to ads with many "likes" featuring a non-food product
  • Experimental: (Aim 3) Block 7: Food-Few Likes
    Exposure to ads with few "likes" featuring a food product
  • Experimental: (Aim 3) Block 8: Non Food-Few Likes
    Exposure to ads with few "likes" featuring a non-food product

Primary Outcome Measure

Number of Calories Purchased [ Time Frame: Day 0 (approximately 15 minutes ) ]

Central Contacts

Locations (1)

FacilityCityStateZIPSite coordinators
NYU Langone HealthNew YorkNew York10016-

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