Effects of Racial Congruence, "Likes", and Food Images in Social Media Ads on Adolescents' Caloric Intake - Study 3

Part of paid clinical trials in New York, New York.

Sponsor
NYU Langone Health
Study ID
NCT06969651
Status
Recruiting

Conditions

  • Calorie Consumption

Eligibility Criteria

Sex
ALL
Age
13 Years - 17 Years
Healthy Volunteers
Accepted

Interventions

  • Black-Food — BEHAVIORAL
    Ads featuring a Black person with a food product
  • White-Food — BEHAVIORAL
    Ads featuring a White person with a food product
  • Black-Non Food — BEHAVIORAL
    Ads featuring a Black person with a non-food product
  • White-Non Food — BEHAVIORAL
    Ads featuring a White person with a non-food product
  • Food-Many Likes — BEHAVIORAL
    Ads with Many "likes" featuring a food product
  • Non Food-Many Likes — BEHAVIORAL
    Ads with Many "likes" featuring a non-food product
  • Food-Few Likes — BEHAVIORAL
    Ads with Few "likes" featuring a food product
  • Non Food-Few — BEHAVIORAL
    Ads with Few "likes" featuring a non-food product

Study Details

This is a randomized trial to to test the degree to which visual attention to unhealthy foods, racially congruent people, and/or "likes" in social media ads explains the relationship between ad exposure and calorie intake.

Key Dates

Start date
Apr 30, 2025
Status verified
Jun 2026
Primary completion
Jun 30, 2027
Completion
Jun 30, 2027

Study Design

Enrollment
480 participants (estimated)
Allocation
RANDOMIZED
Intervention model
CROSSOVER
Primary purpose
PREVENTION

Arms

  • Experimental: Block 1: Black-Food
    Exposure to ads with a Black person featuring a food product
  • Experimental: Block 2: White-Food
    Exposure to ads with a White person featuring a food product
  • Experimental: Block 3: Black-Non Food
    Exposure to ads with a Black person featuring a non-food product
  • Experimental: Block 4: White-Non Food
    Exposure to ads with a White person featuring a non-food product
  • Experimental: Block 5: Food-Many Likes
    Exposure to ads with many "likes" featuring a food product
  • Experimental: Block 6: Non Food-Many Likes
    Exposure to ads with many "likes" featuring a non-food product
  • Experimental: Block 7: Food-Few Likes
    Exposure to ads with few "likes" featuring a food product
  • Experimental: Block 8: Non Food-Few Likes
    Exposure to ads with few "likes" featuring a non-food product

Primary Outcome Measure

Caloric Intake [ Time Frame: Day 0 (Approximately 60 minutes) ]

Central Contacts

Locations (1)

FacilityCityStateZIPSite coordinators
NYU Langone HealthNew YorkNew York10016
Program Manager
646-501-3394

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