Influence of "Likes" in Social Media Food Ads on Black and White Adolescents' Food Purchases - Study 2

Part of paid clinical trials in New York, New York.

Sponsor
NYU Langone Health
Study ID
NCT06969638
Status
Recruiting
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Conditions

  • Food Selection

Eligibility Criteria

Sex
ALL
Age
13 Years - 17 Years
Healthy Volunteers
Accepted

Interventions

  • Black Ads — BEHAVIORAL
    Food ads that feature Black individuals
  • White Ads — BEHAVIORAL
    Food ads that feature White individuals.
  • Many Likes — BEHAVIORAL
    Food ads that have many "likes"
  • Few Likes — BEHAVIORAL
    Food ads that have few "likes"

Study Details

This is a randomized trial to examine the influence of number of "likes"on social media food ads on Black and White adolescents' food purchases

Key Dates

Start date
Apr 29, 2025
Status verified
Jun 2026
Primary completion
Jun 30, 2027
Completion
Jun 30, 2027

Study Design

Enrollment
1,300 participants (estimated)
Allocation
RANDOMIZED
Intervention model
FACTORIAL
Primary purpose
PREVENTION

Arms

  • Experimental: Black Many Likes
    Food ads with many "likes" and featuring Black individuals
  • Experimental: Black Few Likes
    Food ads with few "likes" and featuring Black individuals
  • Experimental: White Many Likes
    Food ads with many "likes" and featuring White individuals
  • Experimental: White Few Likes
    Food ads with many "likes" and featuring White individuals

Primary Outcome Measure

Number of Calories Purchased [ Time Frame: Day 0 (approximately 5 minutes) ]

Central Contacts

Locations (1)

FacilityCityStateZIPSite coordinators
NYU Langone HealthNew YorkNew York11106-

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By research site
NYU Langone Health· New York, NY

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