Consumer Perceptions of Alcoholic Beverages

Part of paid clinical trials in Chapel Hill, North Carolina.

Sponsor
UNC Lineberger Comprehensive Cancer Center
Study ID
NCT07226271
Status
Recruiting
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Conditions

  • Health Behavior

Eligibility Criteria

Sex
ALL
Age
21 Years - 99 Years
Healthy Volunteers
Accepted

Interventions

  • Natural Claim — BEHAVIORAL
    Participants assigned to this condition will view three alcoholic beverages that carry the following claim: All natural flavors
  • Sugar Claim — BEHAVIORAL
    Participants assigned to this condition will view three alcoholic beverages that carry the following claim: Zero sugar
  • Fruit Claim — BEHAVIORAL
    Participants assigned to this condition will view three alcoholic beverages that carry the following claim: Made with real fruit

Study Details

This study aims to examine the effects of marketing claims on alcoholic beverage packaging on alcohol consumers' perceptions and intentions. Participants will be randomized to view three images of alcoholic beverages (beer, hard seltzer, flavored malt beverage) with one of three marketing claims (or a no claim control), and then queried about their perceptions of the product and intentions to consume the product.

Key Dates

Start date
Oct 10, 2025
Status verified
Nov 2025
Primary completion
Sep 17, 2026
Completion
Sep 17, 2026

Study Design

Enrollment
1,500 participants (estimated)
Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
PREVENTION

Arms

  • Experimental: Natural Claim
  • Experimental: Sugar Claim
  • Experimental: Fruit Claim
  • No Intervention: No-claim Control

Primary Outcome Measure

Openness to consume [ Time Frame: Baseline ]

Central Contacts

Locations (1)

FacilityCityStateZIPSite coordinators
University of North Carolina at Chapel Hill, Department of Radiation OncologyChapel HillNorth Carolina27599
Phoebe Ruggles, MS
[email protected]
919-445-6911
Phoebe Ruggles, MS (PRINCIPAL_INVESTIGATOR)

Find similar trials in Chapel Hill, NC

By research site
University of North Carolina at Chapel Hill, Department of Radiation Oncology· Chapel Hill, NC

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