Nuestro Valor: Increasing Healthier Food Access for Rural Latino Communities Through a Food Retail Intervention

Part of paid clinical trials in Granger, Washington.

Sponsor
University of Washington
Study ID
NCT07490652
Status
Recruiting
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Conditions

  • Cancer Prevention
  • Chronic Disease Prevention
  • Fruit and Vegetable Consumption
  • Hispanic Americans

Eligibility Criteria

Sex
ALL
Age
18 Years - N/A
Healthy Volunteers
Accepted

Interventions

  • The Value of Our Health — BEHAVIORAL
    The Value of Our Health is a 12-month program. Community health workers (CHWs) lead the first six months of structural and social change activities, followed by six months of store manager and employee-led activities, and technical assistance from CHWs. During the first 6 months, CHWs will work directly with the store staff to plan for structural changes at the store to promote fruit and vegetable (FV) purchasing and consumption. CHWs will deliver store staff training to promote FVs. CHWs will welcome customers into the program at the store by offering social and structural change strategies directed to customers and reinforced by store managers and employees. CHWs will work with employees to deliver a Point of Purchase campaign highlighting recipes and fresh FV sold in the stores. Employees will receive newsletters that reinforce their training. During months 7-12, CHWs will visit the store to support the maintenance of social and structural changes made in the first 6 months.

Study Details

The goal of this clinical trial is to adapt and implement The Value of Our Health (Our Value), a program to promote eating fruit and vegetables, for people living in rural areas. The program will be offered in small, independent grocery stores and delivered by community health workers. The main question this study will answer is: Do customers who shop at stores receiving Our Value eat more fruits and vegetables than customers of other stores?

Key Dates

Start date
Apr 16, 2026
Status verified
Apr 2026
Primary completion
May 31, 2029
Completion
May 31, 2029

Study Design

Enrollment
400 participants (estimated)
Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
PREVENTION

Arms

  • Experimental: Intervention condition
    These stores will receive the intervention.
  • No Intervention: Control condition
    The control condition stores will not receive the intervention during the measurement period.

Primary Outcome Measure

6-month Fruit and Vegetable Consumption [ Time Frame: Baseline, 6-month ]

Central Contacts

Locations (2)

FacilityCityStateZIPSite coordinators
Northwest Communities Education Center/Radio KDNAGrangerWashington98932
Diana Diaz, MS
[email protected]
(509) 854-2222
Leonardo Rios, RN
[email protected]
509-854-2222
Elizabeth Torres, BA (SUB_INVESTIGATOR)
University of WashingtonSeattleWashington98195
KeliAnne K Hara-Hubbard, MPH
[email protected]
206-616-9071
Amy Hernandez, BS
[email protected]
Barbara Baquero, PhD (PRINCIPAL_INVESTIGATOR)

Find similar trials in Granger, WA

By research site
Northwest Communities Education Center/Radio KDNA· Granger, WAUniversity of Washington· Seattle, WA

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