RecruitingBehavioural interventionNuestro Valor: Increasing Healthier Food Access for Rural Latino Communities Through a Food Retail InterventionThe goal of this clinical trial is to adapt and implement The Value of Our Health (Our Value), a program to promote eating fruit and vegetables, for people living in rural areas. The program will be offered in small, independent grocery stores and delivered by community health workers. The main question this study will answer is: Do customers who shop at stores receiving Our Value eat more fruits and vegetables than customers of other stores?