Effects of UPF Warning Labels on Social Media Among Teens and Young Adults

Part of paid clinical trials in Memphis, Tennessee.

Sponsor
University of Tennessee
Study ID
NCT07227519
Status
Not Yet Recruiting

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Conditions

  • Food Preferences
  • Healthy Diet
  • Nutrition

Eligibility Criteria

Sex
ALL
Age
13 Years - 29 Years
Healthy Volunteers
Accepted

Interventions

  • UPF Warning Labels — BEHAVIORAL
    Participants will view four Instagram posts featuring UPFs, displayed with warning labels
  • No Labels (Control) — BEHAVIORAL
    Participants will view four Instagram posts featuring UPFs, displayed without warning labels

Study Details

This study aims to evaluate whether Ultra-Processed Food (UPF) warning labels on social media posts improve consumer understanding and influence purchase intentions among teens and young adults. Participants aged 13-29 in the United States will be recruited and randomized into two groups: a control group (no label) and an intervention group (UPF warning). Participants will view social media posts featuring UPFs with or without warning labels and respond to survey questions following each post.

Key Dates

Start date
Dec 1, 2025
Status verified
Nov 2025
Primary completion
Dec 20, 2025
Completion
Dec 20, 2025

Study Design

Enrollment
1,000 participants (estimated)
Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
PREVENTION

Arms

  • Experimental: UPF Warning Labels
    UPF warning labels will be placed beneath each social media post. Each label will feature an icon accompanied by explanatory text, using the exact health risk wording proposed in the Childhood Diabetes Reductions Act: "Warning: consuming ultra-processed foods and drinks can cause weight gain, which increases the risk of obesity and type-2 diabetes". All text will be left-aligned. The icon will consist of exclamation marks within a yellow triangle. The warning label will be large and highly visible and enclosed within a bold rectangular border.
  • Other: No Label (Control)
    No label

Primary Outcome Measure

Consumer understanding [ Time Frame: Assessed during one-time 10-minute online study survey ]

Central Contacts

Locations (1)

FacilityCityStateZIPSite coordinators
UTHSC Department of Preventive MedicineMemphisTennessee38163
Yuru Huang, PhD
[email protected]
901-448-8019

Find similar trials in Memphis, TN

By research site
UTHSC Department of Preventive Medicine· Memphis, TN

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