Resilience to the Effects of Advertising in Children

Part of paid clinical trials in University Park, Pennsylvania.

Sponsor
Penn State University
Study ID
NCT05073185
Status
Recruiting
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Conditions

  • Obesity, Childhood

Eligibility Criteria

Sex
ALL
Age
7 Years - 9 Years
Healthy Volunteers
Accepted

Study Details

Strong empirical evidence shows food marketing promotes excess energy intake and obesity. Yet, not all children are susceptible to its effects and this variability is poorly understood. Identifying sources of this variability is a public health priority not only because it may elucidate characteristics of children who are most susceptible, but also because it may highlight novel sources of resiliency to overconsumption. The proposed research will use state-of-the art, data-driven approaches to identify neural, cognitive and behavioral phenotypes associated with resiliency to food-cue (i.e. food advertisement) induced overeating and determine whether these phenotypes protect children from weight gain during the critical pre-adolescent period.

Key Dates

Start date
May 1, 2022
Status verified
May 2026
Primary completion
Jul 31, 2026
Completion
Dec 31, 2026

Study Design

Enrollment
200 participants (estimated)

Arms

  • Arm: Children with healthy weight status
    100 child-parent dyads (200 total) will be followed for 1 year to determine the behavioral and neural impact of food and toy advertising exposure. Children will be 7-9 years old, with body mass index \< 85th % for age and sex, and either with a mother who has BMI of 30 kg/m-sq or over or a BMI of 25 kg/m-sq or less.

Primary Outcome Measure

fMRI blood oxygen level dependent (BOLD) response to food commercials [ Time Frame: baseline ]

Central Contacts

Locations (1)

FacilityCityStateZIPSite coordinators
The Pennsylvania State UniversityUniversity ParkPennsylvania16802
Kyle M Hallisky, B.S.
[email protected]
814-865-5169
Terri L Cravener, M.S.
[email protected]
814-863-9841
Kathleen L Keller, Ph.D. (PRINCIPAL_INVESTIGATOR)

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The Pennsylvania State University· University Park, PA

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