Correcting Disinformation About Menthol Cigarettes and Flavored Cigars

Part of paid clinical trials in New Brunswick, New Jersey.

Sponsor
Rutgers, The State University of New Jersey
Study ID
NCT07543081
Status
Not Yet Recruiting

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Conditions

  • Disinformation
  • Flavored Cigars
  • Menthol Cigarettes

Eligibility Criteria

Sex
ALL
Age
18 Years - N/A
Healthy Volunteers
Accepted

Interventions

  • Individual delivery of anti-disinformation messaging — BEHAVIORAL
    Participants in this condition will be exposed to anti-disinformation messages (ADM) designed to increase correct beliefs about menthol cigarettes, flavored cigars, the purpose, and limits of flavored tobacco policies. The delayed intervention control condition in this study will receive the ADM intervention after outcome measures are collected at the last assessment.
  • Community delivery of anti-disinformation messaging — BEHAVIORAL
    Our community-level campaign will distribute our ADM messages to our Intervention Community via social media, print ads and posters, radio ads, and community events. These messages will be delivered over 1 year, with monthly delivery activities led by EAB members in the Intervention Community.

Study Details

Our study tests a multi-level anti- disinformation message (ADM) campaign on menthol cigarette and flavored cigar policies in Black adults.

Key Dates

Start date
Sep 1, 2026
Status verified
Apr 2026
Primary completion
Jan 31, 2028
Completion
Jan 31, 2028

Study Design

Enrollment
1,000 participants (estimated)
Allocation
RANDOMIZED
Intervention model
FACTORIAL
Primary purpose
BASIC_SCIENCE

Arms

  • Experimental: Individual-level intervention + Community-level intervention
  • Experimental: Individual-level control + Community-level intervention
  • Experimental: Individual-level intervention + Community-level control
  • No Intervention: Individual-level control + Community-level control

Primary Outcome Measure

Proportion of participants with specific tobacco industry beliefs [ Time Frame: 3, 6, 9, 12 months ]

Central Contacts

Locations (1)

FacilityCityStateZIPSite coordinators
Rutgers UniversityNew BrunswickNew Jersey08901
Study Coordinator
732-331-0626
Andrea C Villanti, PhD, MPH (PRINCIPAL_INVESTIGATOR)
Kymberle L Sterling, DrPH (PRINCIPAL_INVESTIGATOR)

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