Animated Storytelling to Promote Colorectal Cancer Screening

Part of paid clinical trials in Stanford, California.

Sponsor
Stanford University
Study ID
NCT07522177
Status
Not Yet Recruiting

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Conditions

  • Colorectal Cancer Screening

Eligibility Criteria

Sex
ALL
Age
50 Years - N/A
Healthy Volunteers
Not accepted

Interventions

  • Short animated storytelling video — BEHAVIORAL
    A brief animated storytelling video about colorectal cancer screening and colonoscopy.
  • Informational Text — BEHAVIORAL
    A brief time-neutral informational text about colorectal cancer screening.

Study Details

This online randomized controlled trial will evaluate whether a short animated storytelling video increases behavioral expectation to obtain colorectal cancer screening among screening-eligible U.S. adults who report not yet having completed screening. Participants will be recruited via Prolific and randomized in Stanford Qualtrics to view either a brief animated video or a time-neutral informational text. Outcomes will be assessed immediately after exposure.

Key Dates

Start date
Jun 30, 2026
Status verified
Apr 2026
Primary completion
Aug 31, 2026
Completion
Aug 31, 2026

Study Design

Enrollment
3,000 participants (estimated)
Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
PREVENTION

Arms

  • Experimental: Animated Storytelling Video
    Participants view a brief animated storytelling video about colorectal cancer screening and colonoscopy.
  • Active Comparator: Informational Control
    Participants read a brief time-neutral informational text about colorectal cancer screening.

Primary Outcome Measure

Change from baseline in behavioral expectation (simple and next-step) to obtain colorectal cancer screening, as measured by a 7-item visual analogue scale. [ Time Frame: Baseline, immediately post-intervention exposure (up to 24 hours) ]

Locations (1)

FacilityCityStateZIPSite coordinators
Stanford UniversityStanfordCalifornia94305-

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By research site
Stanford University· Stanford, CA

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