Optimizing Strategies to Maximize Patient Recruitment Yield

Conditions

• Recruitment

Eligibility Criteria

Sex

ALL

Age

18 Years - N/A

Healthy Volunteers

Not accepted

Interventions

• Baseline (control) message — BEHAVIORAL
  The MyChart study recruitment program will send a message based on the current template, which is a brief message with a neutral tone.
• Positively-valenced message — BEHAVIORAL
  The MyChart study recruitment program will send a message based on a template that contains positively-valenced language related to the value/importance of the study.
• Payment-inclusive message — BEHAVIORAL
  The MyChart study recruitment program will send a message based on a template that includes more detailed information about participant payment.
• Positively-valenced, payment-inclusive message — BEHAVIORAL
  The MyChart study recruitment program will send a message based on a template that includes both positively-valenced language and detailed information about participant payment.

Study Details

This platform trial aims to evaluate the effectiveness of different messaging strategies within a MyChart messaging program for research recruitment. MyChart is a patient portal system within the Electronic Medical Record (EMR), and messages can be sent directly to patients about research opportunities.

Key Dates

Start date

Feb 19, 2026

Status verified

Feb 2026

Primary completion

Apr 30, 2027

Completion

Apr 30, 2027

Study Design

Enrollment

100,000 participants (estimated)

Allocation

RANDOMIZED

Intervention model

PARALLEL

Primary purpose

HEALTH_SERVICES_RESEARCH

Arms

• Active Comparator: Baseline (control) message
  Patients in the Emory Healthcare system, who have not opted out of research contact, receiving MyChart messaging for research recruitment using the current standard template.
• Experimental: Positively-valenced message
  Patients in the Emory Healthcare system, who have not opted out of research contact, receiving MyChart messaging for research recruitment using a template with inclusion of positively-valenced language describing the study's value.
• Experimental: Payment-inclusive message
  Patients in the Emory Healthcare system, who have not opted out of research contact, receiving MyChart messaging for research recruitment using a template containing information about payment to participants.
• Experimental: Positively-valenced, payment-inclusive message
  Patients in the Emory Healthcare system, who have not opted out of research contact, receiving MyChart messaging for research recruitment using a template with both positively-valenced language and payment information.

Primary Outcome Measure

Rate of "interested" response to recruitment messages [ Time Frame: Month 12 ]

Central Contacts

• Neal Dickert, MD, PhD
  (404) 712-6834
  [email protected]

Locations (1)

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