Influence of Authorized Smokeless Tobacco Product Modified Risk Claims I: Consumer Product Demand
Part of paid clinical trials in Buffalo, New York.
- Sponsor
- Roswell Park Cancer Institute
- Study ID
- NCT07102082
- Status
- Recruiting
Conditions
- Smoking Behaviors
Eligibility Criteria
- Sex
- ALL
- Age
- 21 Years - N/A
- Healthy Volunteers
- Accepted
Interventions
- Modified Risk - None — BEHAVIORALParticipants view ads with no modified risk claim
- Modified Risk Claim — BEHAVIORALParticipants view ads with a modified risk claim
Study Details
To explore consumer responses to the announcement and implementation of new modified risk claims for Copenhagen and General Snus (brands of smokeless tobacco (ST) products) using a series of complementary and innovative research activities and methods.
Key Dates
- Start date
- Sep 25, 2025
- Status verified
- May 2026
- Primary completion
- Sep 30, 2027
- Completion
- Sep 30, 2027
Study Design
- Enrollment
- 160 participants (estimated)
- Allocation
- RANDOMIZED
- Intervention model
- PARALLEL
- Primary purpose
- PREVENTION
Arms
- Sham Comparator: Group A - no claimParticipants view smokeless tobacco ads with no claims
- Active Comparator: Group B - Modified Risk Tobacco Product ClaimParticipants view ads with a modified risk claim
Primary Outcome Measure
Demand for cigarettes [ Time Frame: After one session - 1 hour ]
Central Contacts
- ASK RPCI1-800-767-9355
Locations (1)
| Facility | City | State | ZIP | Site coordinators |
|---|---|---|---|---|
| Roswell Park | Buffalo | New York | 14206 | - |
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