The Young Adults' Experiences With Virtual Reality (YAES VR) Study

Part of paid clinical trials in New York, New York.

Sponsor
NYU Langone Health
Study ID
NCT06917391
Status
Recruiting
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Conditions

  • Population Health

Eligibility Criteria

Sex
ALL
Age
18 Years - 24 Years
Healthy Volunteers
Accepted

Interventions

  • Wendyverse VR food marketing experience — BEHAVIORAL
    In the Wendyverse VR application ("app") participants can order from a Wendy's restaurant, play games, meet with others who may be visiting the Wendyverse, and access codes that can be used to obtain free food at physical restaurants.
  • Nikeland VR non-food marketing experience — BEHAVIORAL
    In Nikeland VR app, participants can play sports, try on apparel, and engage with celebrity athletes.

Study Details

The purpose of this study is to test the effect of virtual reality (VR) food marketing exposure (versus VR non-food control) on snack consumption, purchase intention, hunger, and arousal in black and white young adults. Participants will be randomized to either the VR food marketing condition or VR non-food control. Study participation duration will be 2 hours during a one-time, single visit.

Key Dates

Start date
Nov 17, 2025
Status verified
Jan 2026
Primary completion
Mar 31, 2028
Completion
Mar 31, 2028

Study Design

Enrollment
200 participants (estimated)
Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
OTHER

Arms

  • Experimental: Virtual Reality (VR) food marketing exposure
    Participants will be given 15 minutes to explore the VR experience and provide feedback on whether they believe their peers would engage with the experience (concealment/deception).
  • Active Comparator: VR non-food control
    Participants will be given 15 minutes to explore the VR experience and provide feedback on whether they believe their peers would engage with the experience (concealment/deception).

Primary Outcome Measure

Snack consumption [ Time Frame: Post-VR exposure (up to 20 minutes) ]

Central Contacts

Locations (1)

FacilityCityStateZIPSite coordinators
NYU Langone HealthNew YorkNew York10016-

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NYU Langone Health· New York, NY