Cigarillo Public Education Messaging for Black Young Adults

Conditions

• Cigarillo Smoking

Eligibility Criteria

Sex

ALL

Age

18 Years - 30 Years

Healthy Volunteers

Not accepted

Interventions

• Cigarillo Health Harm and Nicotine Addiction Messaging — BEHAVIORAL
  Participants in the harm messaging arm will receive messages about the 1) long-term health risks, 2) short-term health risks, 3) social health risks, and 4) nicotine addiction of cigarillo smoking.
• Cigarillo Health Harm and Nicotine Addiction Messaging Contextualized to Outcome Expectancies — BEHAVIORAL
  Participants in the harm messaging contextualized to outcome expectancies arm will receive messages about the health harm and nicotine addiction risks of cigarillo smoking (i.e., 1) long-term health risks, 2) short-term health risks, 3) social health risks, and 4) nicotine addiction of cigarillo smoking) contextualized to one of the following themes: 1) smoking sensory experience, 2) anticipated pleasure, relaxation, and satisfaction from smoking, 3) social persona/admiration related to smoking, and 4) that smoking does not align with personal values and authenticity.

Study Details

This is a 3-arm randomized controlled trial to examine the effects of cigarillo public education messages among Black young adults who are at-risk for established cigarillo smoking. The primary outcomes are cigarillo harm perceptions, outcome expectancies, and use intentions at 3-month follow-up. Exploratory outcomes are use behaviors (cigarillo smoking initiation and use behaviors) measured at 3-month follow-up. These outcomes will also be measured at 1-month follow-up time point.

Key Dates

Start date

Apr 17, 2025

Status verified

Jun 2025

Primary completion

Nov 30, 2025

Completion

Aug 31, 2026

Study Design

Enrollment

360 participants (estimated)

Allocation

RANDOMIZED

Intervention model

PARALLEL

Primary purpose

PREVENTION

Arms

• No Intervention: Non-Tobacco Messages
  Participants in the control arm will receive messages about food safety. Four of the 16 total messages will be emailed with a survey link on four days each week for four weeks.
• Experimental: Cigarillo Harm Messaging
  Participants in the harm messaging arm will receive messages about the 1) long-term health risks, 2) short-term health risks, 3) social health risks, and 4) nicotine addiction of cigarillo smoking. Four of the 16 total messages will be emailed with a survey link on four days each week for four weeks. Each week's 4 messages will be randomized and include one message from the four harm themes.
• Experimental: Cigarillo Harm Messages Contextualized to Outcome Expectancies
  Participants in the harm messaging contextualized to outcome expectancies arm will receive messages about the health harm and nicotine addiction risks of cigarillo smoking contextualized to one of the following themes: 1) smoking sensory experience, 2) anticipated pleasure, relaxation, and satisfaction from smoking, 3) social persona/admiration related to smoking, and 4) that smoking does not align with personal values and authenticity. Four of the 16 total messages will be emailed with a survey link on four days each week for four weeks. Each week's 4 messages will be randomized and include one message from the four harm themes.

Primary Outcome Measure

Cigarillo harm perceptions [ Time Frame: 1-month; 3-month ]

Central Contacts

• Lilianna Phan, PhD, MPH, MS
  267-359-6069
  [email protected]

Locations (2)

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