Dime La VerDAD: Verify, Debunk, and Disseminate

Conditions

• COVID-19
• Communication Research
• Health Behavior
• Influenza
• Respiratory Viral Infection

Eligibility Criteria

Sex

ALL

Age

18 Years - 99 Years

Healthy Volunteers

Accepted

Interventions

• Science Communication Curriculum Cohort 1 — BEHAVIORAL
  Community health workers will receive a tailored curriculum where they can learn to diffuse reliable information and create infographics and media as well as incorporate their personal narratives into social media posts for their communities. Community health workers will share their final infographic and final post / social media strategy.
• Science communication curriculum Cohort 2 — BEHAVIORAL
  Community health workers will receive a tailored curriculum where they can learn to diffuse reliable information and create infographics and media as well as incorporate their personal narratives into social media posts for their communities. Community health workers will share their final infographic and final post / social media strategy.
• Science communication curriculum Cohort 3 — BEHAVIORAL
  Community health workers will receive a tailored curriculum where they can learn to diffuse reliable information and create infographics and media as well as incorporate their personal narratives into social media posts for their communities. Community health workers will share their final infographic and final post / social media strategy.
• Science communication curriculum Cohort 4 — BEHAVIORAL
  Community health workers will receive a tailored curriculum where they can learn to diffuse reliable information and create infographics and media as well as incorporate their personal narratives into social media posts for their communities. Community health workers will share their final infographic and final post / social media strategy.

Study Details

Dime la Verdad (Tell me the truth) will evaluate the use of storytelling by community health workers as a communication strategy to disseminate reliable health information on social media and encourage informed decision-making in favor of recommended immunizations in communities with high morbidity and mortality due to respiratory virus infections. Dime La Verdad is an innovative social media capacity-building program based on theoretical frameworks related to health communication that empowers community health workers to disseminate reliable information about respiratory virus protection strategies through the use of personal narratives on social media. The proposed work will use a rigorous stepped wedge design to 1) deliver a scalable program of science communicators using an adapted curriculum grounded in principles of health communication, 2) evaluate how diffusion of health messaging is perceived on social media, and 3) discern how use of personal narratives to enhance science communication can encourage informed decision-making to promote evidence-based immunization practices and improve health outcomes.

Key Dates

Start date

Jul 2, 2024

Status verified

Feb 2026

Primary completion

Jun 30, 2028

Completion

Apr 1, 2029

Study Design

Enrollment

1,400 participants (estimated)

Allocation

NON_RANDOMIZED

Intervention model

SEQUENTIAL

Primary purpose

PREVENTION

Arms

• No Intervention: Control: One year baseline period
  Initial baseline period before rollout of the intervention in seven communities with high morbidity and mortality due to respiratory virus infections.
• Experimental: Experimental: Cohort 1 participation in science communication curriculum
  Community health workers servicing two geographically adjacent community areas out of the seven selected for participation in this study will receive a tailored curriculum where they can learn to diffuse reliable information and create infographics and media as well as incorporate their personal narratives into social media posts for their communities. The core of the implementation strategy consists of augmenting training and self-efficacy for natural community champions as trusted messengers to diffuse reliable information.
• Experimental: Experimental: Cohort 2 participation in science communication curriculum
  Community health workers servicing two geographically adjacent community areas out of the seven selected for participation in this study will receive a tailored curriculum where they can learn to diffuse reliable information and create infographics and media as well as incorporate their personal narratives into social media posts for their communities. The core of the implementation strategy consists of augmenting training and self-efficacy for natural community champions as trusted messengers to diffuse reliable information.
• Experimental: Experimental: Cohort 3 participation in science communication curriculum
  Community health workers servicing three geographically adjacent community areas out of the seven selected for participation in this study will receive a tailored curriculum where they can learn to diffuse reliable information and create infographics and media as well as incorporate their personal narratives into social media posts for their communities. The core of the implementation strategy consists of augmenting training and self-efficacy for natural community champions as trusted messengers to diffuse reliable information.
• Experimental: Experimental: Cohort 4 participation in science communication curriculum
  Community health workers servicing one community area out of the seven selected for participation in this study will receive a tailored curriculum where they can learn to diffuse reliable information and create infographics and media as well as incorporate their personal narratives into social media posts for their communities. The core of the implementation strategy consists of augmenting training and self-efficacy for natural community champions as trusted messengers to diffuse reliable information.

Primary Outcome Measure

Uptake of respiratory virus protection strategies among Community health workers' social media followers [ Time Frame: Year 2 - Year 4 ]

Central Contacts

• Yajaira Bolanos Flores, MPH
  773-571-0613
  [email protected]

Locations (4)

Find similar trials in Chicago, IL

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