Impact Evaluation of Super Abbu: A Speech Based MNCH Platform in Pakistan

Conditions

• Maternal and Child Health

Eligibility Criteria

Sex

ALL

Age

18 Years - N/A

Healthy Volunteers

Accepted

Interventions

• Super Abbu — OTHER
  The investigators have developed, piloted, and propose to expand and to experimentally evaluate a speech-based service that connects expectant fathers to doctors and to each other over a simple phone call. This service is dubbed Super Abbu (Super Dad in English).

Study Details

The investigators have developed, piloted, and propose to expand and to experimentally evaluate a speech-based service that connects expectant fathers to doctors and to each other over a simple phone call. This service, dubbed Super Abbu (Super Dad in English), addresses the challenges faced by existing efforts in several new and important ways: * The service targets fathers. Currently, the entire public health infrastructure in Punjab is geared towards providing information to women. * It supplements LHWs by providing information between LHW visits. * It does so in a manner appropriate for those who are illiterate and do not have smartphones. * It does not require synchronous phone calls. Expectant fathers can leave questions to be answered. And they can access past questions and answers asked by themselves and other users. * Through experience developing, publicizing, and driving adoption of speech-based services, the investigators believe they can overcome the slow adoption rate faced by the Punjab Health Line. Principal investigator Raza previously developed and launched Baang in Punjab, an entertainment speech-based social service, similar to Reddit, which accumulated 42,500 calls by 1,550 users within 71 days of its launch. These users listened to 393,448 speech posts.

Key Dates

Start date

Jun 1, 2021

Status verified

Nov 2023

Primary completion

Jul 31, 2023

Completion

Jul 31, 2023

Study Design

Enrollment

276 participants (actual)

Allocation

RANDOMIZED

Intervention model

PARALLEL

Primary purpose

HEALTH_SERVICES_RESEARCH

Arms

• No Intervention: Control
  Control group will not receive any intervention. Households in this group will only be surveyed.
• Experimental: Treatment
  Treatment group will receive an invitation to join Super Abbu in addition to identical surveys to those in the control group.

Primary Outcome Measure

How many times did she receive antenatal care during this pregnancy? [ Time Frame: From childbirth through study completion, an average of 3 months ]